Our Story

We didn't want more. We wanted better.

Most nights don't call for a full-strength cocktail. They call for something light, refreshing, and easy.

We made a vodka soda with just a smidge of real vodka: 2.5% alc/vol, 50 calories, sparkling water, and natural flavors. Enough to enjoy the night, but not so much that it takes over.

Adam O'Connor, Founder of Smidge Beverage Co.
“It's not just a drink; it's a lifestyle to build better habits, practice moderation, and make a positive impact.”
— Adam O'Connor, Founder
Adam as a child during his leukemia treatment

Why we give back

This one's personal

Our founder, Adam, is a childhood leukemia survivor. He knows firsthand what those families face, and how much the research and care truly matter.

So every can gives back. Just like each can is 2.5% alc/vol, we donate 2.5% of our profit to a pediatric cancer research organization.